Performance Marketing Manager

Location: Mumbai

Job Type: Full-time

Experience: Minimum 4 years

Additional: Finance industry experience is a plus

Industry: Marketing & Advertising

About Par Marketing

Par Marketing is a dynamic and fast-growing full-service marketing agency based in Mumbai. We specialize in delivering data-driven marketing strategies, bold creative campaigns, and impactful digital experiences. Our collaborative team thrives on innovation, performance, and results — and we’re now looking to expand our core team with a skilled Performance Marketing Manager who shares our passion for delivering measurable success.

Role Overview

We are looking for an experienced and proactive Performance Marketing Manager to lead and scale our digital advertising campaigns across multiple platforms. You will be responsible for planning, executing, optimizing, and reporting on paid marketing campaigns for a diverse set of clients. This is a key leadership role within the agency, with the opportunity to shape strategy, lead client growth, and take full ownership of the performance marketing function.

Key Responsibilities

• Develop and implement paid media strategies across Meta (Facebook & Instagram), Google Ads, YouTube Ads, LinkedIn Ads, Quora, Reddit, and other ad platforms.
  
  
• Manage end-to-end campaign execution: planning, setup, A/B testing, budget allocation, optimization, and performance analysis.
  
  
• Continuously monitor and improve campaign performance to achieve KPIs (ROAS, CPL, CTR, etc.).
  
  
• Generate and deliver in-depth performance reports and insights to clients and internal stakeholders.
  
  
• Collaborate with creative and content teams to align ad messaging and landing page experiences with audience needs.
  
  
• Conduct market and competitor analysis to stay ahead of industry trends and platform changes.
  
  
• Lead media planning, forecasting, and performance benchmarking for existing and new clients.
  
  
• Own client communication and reporting on all performance marketing matters.
  
  
• Manage ad account structures, pixel tracking, conversions, and attribution models.
  
  

Key Requirements

• Minimum 4 years of hands-on experience in performance marketing with a digital or integrated marketing agency.
  
  
• Proven track record of managing successful paid campaigns across:
  
  
  • Meta Business Suite & Meta Ads
    
    
  • Google Ads (Search, Display, Shopping, etc.)
    
    
  • YouTube Ads
    
    
  • LinkedIn Ads Manager
    
    
  • Quora & Reddit
    
    
  • Experience with other social ad platforms is a strong plus.
    
    
• Strong analytical skills with deep knowledge of ad analytics, attribution models, and funnel tracking.
  
  
• Ability to create and manage large-scale media plans and handle multiple client accounts.
  
  
• Highly proficient with performance tools (Google Analytics, Tag Manager, Data Studio, etc.).
  
  
• Excellent communication and presentation skills.
  
  
• Strategic mindset with the ability to work independently and make data-driven decisions.
  
  
• Comfortable working in a fast-paced agency environment and managing multiple deadlines.
  
  

What We Offer

• A long-term opportunity with a fast-growing agency
  
  
• Creative freedom and ownership of your domain
  
  
• A collaborative, young, and energetic work culture
  
  
• Career growth opportunities and upskilling support
  
  
• Competitive salary and performance-based incentives
  
  

Par Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.