Location: Mumbai, India
Company: Par Marketing

About Us: 

Par Marketing is a dynamic marketing agency based in Mumbai, specializing in innovative digital strategies that help businesses grow and stand out in today’s competitive market. We focus on providing top-notch marketing solutions across various platforms to drive measurable results for our clients. Our services include social media marketing, content creation, SEO, paid campaigns, and more.

Job Overview:

We are looking for a creative and driven Social Media Executive to join our team. In this role, you will be responsible for managing and executing social media strategies that align with our clients’ business goals. The ideal candidate should have a passion for social media trends, excellent communication skills, and the ability to think creatively. You will play a key role in building and maintaining the online presence of our clients across different social media platforms.

Key Responsibilities:

• Develop, implement, and manage social media strategies for various clients.
• Create engaging and compelling content, including text, images, and videos, for different social platforms like Instagram, Facebook, LinkedIn, Twitter, and more.
• Plan and execute paid social media advertising campaigns to increase brand awareness and generate leads.
• Monitor social media channels and engage with the audience by responding to comments, messages, and queries in a timely manner.
• Track and analyze performance metrics such as reach, engagement, click-through rates, and conversions, and provide regular reports.
• Stay updated with the latest trends, platform updates, and best practices in social media marketing.
• Collaborate with the creative team to produce high-quality visuals and content.
• Conduct competitor analysis to identify areas for improvement and opportunities for growth.
• Work closely with clients to understand their needs and tailor social media strategies to meet their objectives.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in managing social media platforms (experience in a marketing agency is a plus).
• Proficiency in using social media management tools such as Hootsuite, Buffer, or similar.
• Strong understanding of social media algorithms and analytics tools (e.g., Facebook Insights, Google Analytics).
• Creative mindset with strong content creation skills.
• Excellent written and verbal communication skills.
• Ability to multitask and meet deadlines in a fast-paced environment.
• A keen eye for design and attention to detail.
• Experience in paid social media advertising is preferred.