Diageo’s
Premium and Engaging Introductory Box Kit
CATEGORY : Design
PROJECT : Package Design
CREATED : October 2024
Diageo’s
Premium and Engaging Introductory Box Kit
- CATEGORY :
- PROJECT :
- CREATED :
- Design
- Package Design
- October 2024
- ABOUT THE CLIENT
Diageo India is among the country’s leading beverage alcohol company with an outstanding collection of premium brands.
A subsidiary of global leader, Diageo, their world class portfolio includes premium brands such as Johnnie Walker, Black Dog, Black & White, Vat 69, Antiquity, Signature, Royal Challenge, McDowell’s No 1, Smirnoff, Tanqueray and Captain Morgan.
Their portfolio includes over 50 spirit brands that are enjoyed across India. Old and new, large and small, global and local – the depth and breadth of their product portfolio is second to none, with brands at almost every price point in every category to meet consumer demand.
Crafted using the finest ingredients and tested techniques, their brands – whether global or local, suit every occasion and celebration, big or small.
- CLIENT BRIEF
To design a premium and engaging introductory box kit for trade partners in Andhra Pradesh, showcasing DIAGEO’s premium brand collection, imbibing the cultural sensitivities of the state and commemorating the momentous comeback to AP after 5 years.
- DELIVERABLES
Box Design
Top cover branding
Establish the culturally relevant theme and making the box a keepsake of memories.
Box Design
Inside left flap
A detailer brand booklet introducing the range of Diageo brands and commemorating DIAGEO India’s comeback to Andhra Pradesh after 5 years.
Box Design
Inside right
A token of appreciation for trade partners in the form of DIAGEO-branded merchandise.
- Design Elements
Typography/Colour
Conveying a premium and clean look suitable to Diageo's brand guidelines and sensibilities
Illustrations
Suitable graphic elements and style to enhance appeal and reinforce the local cultural relevance.
Fluid golden Swirl
The fluid golden swirl creates a sense of elegance while maintaining visual continuity and consistency Throughout all branding elements.
- Packaging Requirements
Premium materials and finishing to align with DIAGEO’s brand ethos. Ensure Functionality and durability for retail use.
- Additional Notes
- Creativity in the presentation of the DIAGEO Logo, imagery, and text is encouraged.
- Final concept to align with DIAGEO’s premium brand identy and resonate with the target retailer audience in Andhra Pradesh.
- Suggestions on Merchandise arrangement and overall box functionality are welcome.
- The content will have to be published in two languages – English and Tamil.
- Box Packaging
- Ideation
The concept for this DIAGEO introductory box kit is envisioned as a seamless blend of elegance and cultural resonance, crafted to captivate the trade partners in Andhra Pradesh while embodying DIAGEO’s premium brand identity and subtle clues of superior product quality.
- Sketch Ideas
Traditional Art Forms
A delicate of kalamkari matifs or rangolis, showcasing intricate patterns and storytelling inspired by Andhra pradesh's rich textile heritage.
Historical Landmarks
A minimalistic outline of the iconics Charminar or Tirupati Temple, Lepakshi Temple, Rajahmundry Godavari Bridge, Forts, blending cultural pride with architectural elegance.
Cultural Elements
A vivid depiction of Andhra's dance forms, like Kuchipudi dancers in graceful poses, adorned in traditional attire, symbolizing the state's vibrant art and culture.
- MoodBoard / Handdrawn / composition
- Color Options
- Summary
Every Stroke of this concept, from the choice of colors to the meticulous layout, is designed to make the box feel less like packaging and more like an artifact, a keepsake of memories – a tangible reflection of DIAGEO’s legacy and a celebration of its renewed presence in Andhra Pradesh.
