Diageo’s
Premium and Engaging Introductory Box Kit- CATEGORY
- PROJECT
- CREATED
- Design
- Package Design
- October 2024
- ABOUT THE CLIENT
Diageo India is among the country’s leading beverage alcohol company with an outstanding collection of premium brands.
A subsidiary of global leader, Diageo, their world class portfolio includes premium brands such as Johnnie Walker, Black Dog, Black & White, Vat 69, Antiquity, Signature, Royal Challenge, McDowell’s No 1, Smirnoff, Tanqueray and Captain Morgan.
Their portfolio includes over 50 spirit brands that are enjoyed across India. Old and new, large and small, global and local – the depth and breadth of their product portfolio is second to none, with brands at almost every price point in every category to meet consumer demand.
Crafted using the finest ingredients and tested techniques, their brands – whether global or local, suit every occasion and celebration, big or small.
- CLIENT BRIEF
To design a premium and engaging introductory box kit for trade partners in Andhra Pradesh, showcasing DIAGEO’s premium brand collection, imbibing the cultural sensitivities of the state and commemorating the momentous comeback to AP after 5 years.
- DELIVERABLES
Box Design
Top cover branding
Establish the culturally relevant theme and making the box a keepsake of memories.
Box Design
Inside left flap
A detailer brand booklet introducing the range of Diageo brands and commemorating DIAGEO India’s comeback to Andhra Pradesh after 5 years.
Box Design
Inside right
A token of appreciation for trade partners in the form of DIAGEO-branded merchandise.
